Faced with this, we chose solid: a simpler, lighter way to care for yourself and for the planet.
Every year, the cosmetics industry produces 120 billion units of packaging worldwide: bottles, tubes, jars, pumps. Much of it is never recycled and ends up in landfill, incinerated or scattered in the environment.
Pointing this out is not about blame; it is a starting point. Solid is not the only possible answer, but it is ours: a simple, practical step to lighten our footprint every day.
Source: Zero Waste Week · zerowasteweek.co.uk (opens in a new tab)
9%
of plastic waste is actually recycled worldwide.
Source: OECD, Global Plastics Outlook (2022)
0%
water in our solid products: a raw, concentrated formula.
Terres d'Ocre · 100% natural-origin formula
1
French oak case, refillable and made to last a lifetime.
Terres d'Ocre · handcrafted in Haute-Loire
In most liquid cosmetics, water is the first ingredient on the list. It is packaged, transported, then protected with preservatives all the way to your bathroom. It makes the product, its packaging and its transport heavier.
Solid makes the opposite choice: a water-free formula, lighter and more concentrated, where every ingredient earns its place.
“Keep the essentials, and nothing more.”
Cosmetics packaging often combines several materials: bottle, pump, cap and label, sometimes in different plastics. To be recycled, they would need to be separated, which rarely happens in practice.
Sorting your waste is still worthwhile, but it is not enough: worldwide, only 9% of plastic waste is actually recycled (OECD, 2022).
Our case, on the other hand, is crafted from French oak by an artisan in Haute-Loire. It is not thrown away: it is kept, refilled and passed on.
Long before bottles, people cared for themselves with soaps, balms, salves and make-up. They kept them in containers made of wood, ceramic or metal, which were reused and passed on.
So solid is not a recent invention: it is something handed down. We are bringing this know-how back to life with carefully chosen ingredients and a formulation for today.
“Solid isn't a trend. It's a legacy.”
What sets a conventional liquid cosmetic apart from our solid products, day to day.
¹ Source: OECD, Global Plastics Outlook (2022).
Choosing solid means caring for yourself, for others and for the planet. It also means supporting French manufacturing, passionate artisans and our social mission.